Phelan VIP rewards at Pinchers
Earn points every time you eat at Pinchers or any Phelan Family Brands restaurant in Florida. Every 500 points gets you a $25 reward, and rewards stack. Sign up with your phone number in about a minute.
More than 90,000 guests are already members. Formerly Pure Points.

How Phelan VIP works
- 1. Join with your phoneTap Join Phelan VIP and enter your phone number. We text you a code to finish signing up. Email works too.
- 2. Earn points when you dinePoints add up every time you eat at Pinchers or another Phelan Family Brands restaurant.
- 3. Get $25 for every 500 pointsUse your reward on your next visit, or save a few and use them together.
What it adds up to
As Grant Phelan puts it, spend $500 with the family’s restaurants and you get a $25 certificate back.
500 points = $25
1,000 points = $50
Rewards stack, so save them for a king crab night.
Use Phelan VIP at every Pinchers
Your points and rewards work at all Pinchers restaurants on Florida’s Gulf Coast and in Tampa Bay, from Naples and Marco Island to Fort Myers, Cape Coral, Venice and Wesley Chapel.
And at the rest of the Phelan family’s restaurants
Phelan VIP is one program across Phelan Family Brands, the family company behind Pinchers. Earn at one restaurant and spend at another.
- Pinchers
- Deep Lagoon Seafood
- Texas Tony's Rib & Brewhouse
- The Bay House
- Chops Naples
- Chops Bonita
- Pazzo
- Keewaydin's
- CJ's On The Bay
- Phuzzy's Boat Shack
- Caiman Cantina
- Hogfish Harry's
- Bimini Basin Seafood & Cocktails
Common questions
What is Phelan VIP?
Phelan VIP is the rewards program for Pinchers and the other Phelan Family Brands restaurants in Southwest Florida. It used to be called Pure Points.
How do I join Phelan VIP?
Tap Join Phelan VIP on this page and enter your phone number. You will get a text with a code to create your account. You can also sign up with your email.
How many points do I need for a reward?
Every 500 points earns a $25 reward. In practice that is about $25 back for every $500 you spend.
Can I use more than one reward at once?
Yes. Phelan VIP rewards stack, so you can save several and use them together.
Which restaurants accept Phelan VIP rewards?
Every Pinchers location, from Marco Island to Wesley Chapel, and the other Phelan Family Brands restaurants such as Deep Lagoon Seafood, Texas Tony's Rib & Brewhouse and The Bay House.
How do I check my points?
Sign in on the Phelan VIP page with your phone number or email to see your points and rewards.
I was a Pure Points member. Do I need to sign up again?
No. Pure Points is now Phelan VIP. Sign in with the same phone number or email you used before.
Join Phelan VIP
Sign up with your phone number and start earning on your next visit.
