Phelan VIP rewards at Pinchers | How points and $25 rewards work

What is Phelan VIP? The Pinchers rewards program, explained

Phelan VIP is the rewards program for Pinchers and the other Phelan Family Brands restaurants. You earn points when you dine, and every 500 points turns into a $25 reward you can use at any of the family's restaurants. More than 90,000 guests are already members.

By PinchersNovember 11, 2026

Two Pinchers crab cakes with fries and lemon

Quick facts

Program: Phelan VIP, formerly Pure Points
Reward: $25 for every 500 points
Stacking: Rewards can be combined
Where to use: Pinchers and every Phelan Family Brands restaurant
Members: More than 90,000
Sign up: Rewards link at the top of pinchersusa.com

How Phelan VIP works

Phelan VIP is a points program. You earn points when you eat at Pinchers or any other Phelan Family Brands restaurant, and once you reach 500 points, the program gives you a $25 reward to spend on your next visit.

As Grant Phelan puts it, spend $500 with the family’s restaurants and you get a $25 certificate back. Keep going and the next 500 points earns another one.

Rewards stack

You don’t have to use a reward the moment you earn it. Rewards stack, so you can save a few and put them toward a bigger night out, like a pound of Alaskan king crab or a seafood dinner for the whole table.

One card for every Phelan Family restaurant

Points and rewards are not tied to one Pinchers. Earn them at Pinchers in Naples and use them at Pinchers in Venice, or at any of the other restaurants run by Phelan Family Brands. The program is family-wide because the restaurants are.

That covers all ten Pinchers on Florida’s Gulf Coast, from Marco Island to Wesley Chapel, and the new Pinchers on St. Armands Circle when it opens.

Pure Points is now Phelan VIP

If you joined the program as Pure Points, you’re already a member. Phelan VIP is the new name for the same program, with a refreshed look. More than 90,000 guests have signed up.

How to join

Use the Rewards link at the top of pinchersusa.com to create an account, then give your phone number or email when you pay so your visits count. You can also ask your server about Phelan VIP at the table.